Avatar = New TV/DVD/Hardware

As many people out there, I loved the Avatar.  But upon coming home and gazing at my newly bought TV, I had to sign with exasperation. Now, as increasingly greater number of movies will come out in 3D, to view them anywhere near approaching the quality seen in theatres, you'll have to again buy brand new equipment. It just seems that BlueRay won over HD DVD in the past year or so, and now we'll have to see whether Sony will step up and make 3D integration. Any thoughts?